雅思写作关于广告利与弊满分范文

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　　写作题目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?

　　写作题目讲解：

　　广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。

　　写作范文：

　　To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

　　你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务，而不是提高其质量。给出你回答的理由，并举出任何来自你自己的知识或经验的例子。

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

　　广告是贸易的生命，因为供应商想大量销售商品;然而，每个广告的成功与否最终取决于产品或服务的质量。可以说，一个糟糕的投资是追求数量而不是质量，而没有意识到消费者正在更加小心他们的钱包，特别是现在经济不景气。虽然质量听起来很难定义，但重要的是质量而不是数量。

The greatest thing to be achieved in advertising is believably, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad.

　　广告所能达到的最大成就是可信性，没有比产品本身更可信的东西了。所以，广告中最有力的因素是事实，而不是半谎言。例如，一场大规模的广告活动会使一个糟糕的产品更快地失败，因为它肯定会让更多的人知道它是坏的。

Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal.

　　虽然广告是鼓励大众消费最有效的方法，特别是如果商品便宜且毫无价值的话，但人们在忘掉低价的甜蜜之后很久就会记住质量差的苦涩。在某种程度上，质量就像烹饪，你不能伪造好质量比你可以假装一顿美餐。

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.

　　总之，仅仅因为质量比数量更重要，并不意味着广告在影响公众心态方面没有起到决定性的作用。关键是，消费者现在在消费行为上变得更加谨慎，因此不再像以前那样精打细算、质量愚蠢。无论如何，供应商应该继续投资于为他们的优质产品做广告，因为如果他们停止做广告以节省金钱，那就像停止做钟表以节省时间一样愚蠢。

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