2023-09-23 17:47:29 编辑：保定环球教育 浏览：(275次)
This week in class we are learning about different methods of advertising and their effectiveness. One advertising strategy that companies often use is to ask celebrities, famous entertainers, or sports figures to promote their products. However some experts believe that it is more effective to have ordinary people talk about the product. Which of these two advertising strategies do you think is better?
I like the “ordinary people” approach. People are more interested in a product when they see people like themselves using the product. I think this is even true for clothing advertisements, which traditionally use famous models. People get a better idea of whether they like the clothes when they see all kinds of different people wearing them, and not just models.
I think the use of celebrities is really effective. The first thing an advertisement must do is grab viewers' attention. When a famous actor or sports figure appears in your advertisement, viewers first notice the celebrity, “what's this? I really like that person.” they think. Then, once you have the viewers' attention, you can provide information about your product.